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5.0SERVICE
4.0Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
438 ratings and 243 comments received in the last 90 days.
12 March 2025
Very well looked after
09 March 2025
Speedy delivery of vehicle. Always a lovely experience in the garage itself. Hayley made the difference. If we were to change our other bmw car, I wouldn't hesitate to go back to Hayley.
07 March 2025
Daniel looked after me very efficiently.
07 March 2025
Very satisfied. John Farrington helped me throughout. Found exactly what I was looking for and got me the best deal. John was also to hand with any queries I had
07 March 2025
It felt like a special moment with the little gifts, sometimes it's those small touches that make the difference.
06 March 2025
Totally satisfied!!!!!Craig Beaumont was extremely professional and helpful.he answered all my questions with patience and knowledge Craig is an asset to the team at Williams of Bolton...I wish him all the very best in his career.
06 March 2025
Daniel Parr was excellent from start to finish. Always easy to contact and communicate with.
06 March 2025
Experience now and over many years has been excellent.
06 March 2025
Great deal, great service and overall enjoying experience
05 March 2025
Excellent and friendly service from Craig and everyone at Williams Bolton.
28 February 2025
Same as above
28 February 2025
I am very satisfied with my experience. I had come looking several months ago and the staff were very welcoming. Upon my decision to return to purchase a car I was met with exactly the same welcome, the process was easy and handover seamless.
25 February 2025
I was looked after by Manesh at Williams BMW Bolton, and he was fantastic throughout the whole process. Knowledgeable and kept me up to date and informed throughout the whole process.
25 February 2025
We were kept informed every step of the way When we picked up the car Hayley talked us through how to use the car and set up the app and connected the phone for us
23 February 2025
The sales representative Craig Beaumont was couteous and very professional
18 February 2025
Care and attention with jargon free explanation of the car was exceptional
14 February 2025
Craig at Williams Bolton is very knowledgeable and will give you all the time and information you need. I asked him if there was anyway I could advance from my iX2 up to the iX. He spent a lot of time organising the package. Excellent.
04 February 2025
John Farringdon went through everything with me. Very knowledgeable and helped me out a lot
04 February 2025
An all round great experience. Nothing was too much trouble.
04 February 2025
Great customer service.
04 February 2025
A hiccup at the beginning the car that was sourced for me from another BMW centre was subsequently sold
03 February 2025
Very satisfied can't Thankyou them all enough!
01 February 2025
Hayley was so knowledgeable and helpful. She guided me to the right vehicle that suited my needs.
31 January 2025
Very, I didn't go in to buy a new vehicle, but Richard Barlow worked hard to get a deal that worked for me which led to me doing a deal
27 January 2025
Everything was explained well and the whole process was easy.
25 January 2025
Great customer service while genuinely taking all of my needs into account culminating in a very happy customer driving away on the exact car they wanted .
23 January 2025
I was instantly made to feel welcome and again, the whole experience was easy.
23 January 2025
Loved the extra touches, flowers and teddy and of course my new BMW.
22 January 2025
Daniel was friendly, courteous, helpful and informative from ordering the car to handover, nothing was too much trouble and we feel he is very much an asset to Williams BMW Bolton.
21 January 2025
Customer experience is brilliant. All the staff are all lovely and friendly. Richard is so helpful and so is John. Purchasing is very easy and everything explained in full. Delivery of the car is an amazing experience. They really look after you.
21 January 2025
A smooth and swift transfer
16 January 2025
Excellent service from the Williams BMW Bolton dealership. From front of desk reception to final handover of my vehicle. First class professional service from my Sales Executive Daniel Parr. I would highly recommend this dealership
14 January 2025
Extremely pleased with my purchase and really well Looked after by the sales team
10 January 2025
Friendly, approachable, helpful staff. Nothing is too much trouble. Hayley and Anthony were excellent to deal with
07 January 2025
Craig Beaumont was excellent and very helpful. He's a credit to your organisation.
06 January 2025
Everything explained clearly. Most car dealerships you go to are happy to see you out the door after a sale. At BMW I really felt they meant that any problems please give us a call and we will help wherever we can.
16 March 2025
Very professional and dealt with my car issue very quickly
16 March 2025
Literally only there ten minutes
16 March 2025
Next level
16 March 2025
All excellent in every step.
16 March 2025
Extremely efficient and reliable
15 March 2025
As mentioned above
15 March 2025
The work was carried out successfully and I could use Bumper payment plan and the staff were lovely!!
15 March 2025
Your staff Thomas listened to my complaint and was compationate with the Manager gave me a lot of releave
13 March 2025
All work requested is carried out quickly and professionally. Should there be a delay on acquisition of parts I am always informed
13 March 2025
Satisfied
12 March 2025
The car had brake fluid put in but it was given a nice valet too
12 March 2025
Excellent work
12 March 2025
Thay check every thing
11 March 2025
Friendly and accommodating staff.
11 March 2025
Good frendly staff. Goid service too
08 March 2025
I asked them to look at water inside passenger door but I think it's been missed
08 March 2025
Very professional. Great doing business
08 March 2025
Friendly and professional service provided.
08 March 2025
All good with the Servise, staff are lovely friendly and welcoming
04 March 2025
There was a complete lack of communication and incorrect information was provided which left me with no vehicle and costs for a taxi
04 March 2025
A pleasant spotless surroundings with excellent courteous staff. Thank you
04 March 2025
My job was completed in such a short time and was not worried about not making my appointment in the afternoon, Thank you ??
03 March 2025
Mia was great, kept me up to date and let me know about any issues
02 March 2025
My booking went accordingly, all staff were pleasant and dealership managed the issue. Luckily my repair was able to be completed without the car moving so I was happy with that after what was witnessed on site.
02 March 2025
The person called luis from Bolton was very helpful and friendly Well done ??
02 March 2025
A month advance when I booked clearly mention I have a severe knee condition I can't have a low car my knee hurts Louis gave me a two series on 25feb and again when I came back with unresolved issue on 27 the lady gave me 1series I am going through s
01 March 2025
In addition to recall inspection a long standing problem with my radio was resolved
01 March 2025
Service from staff was good. Getting through on the phone system can be a bit of a timely experience.
01 March 2025
Very professional and kept me updated with what was going on
01 March 2025
Car was performing better after the service
28 February 2025
The exchange was very straightforward
27 February 2025
Quick and easy service. No unnecessary waiting around or excuses.
25 February 2025
All good except no health check was done as promised?
25 February 2025
They did the job on time as promised!
24 February 2025
Good communications - information and explanations- from Mia at the desk and the person who phoned about what needed to be done.
24 February 2025
Good customers service
23 February 2025
Comfortable and done within a quick time
23 February 2025
Everyone was very welcoming and friendly
23 February 2025
See above
22 February 2025
They did the job plus clean the car
22 February 2025
Recalls completed as agreed
22 February 2025
Service is second to none, I've had many new cars and by far the best service I've received.
22 February 2025
As above
20 February 2025
Your service staff are always changing at the moment, in the past years service staff seemed to be the same people and I was recognized on any visit, no longer. Although the member of staff who eventually attended to me was very good.
20 February 2025
Easy to book, and always a pleasant experience when I visit the site.
19 February 2025
4. I booked an engine oil service with microfilter via the myBMW app for 19/2. I was quoted £232. When it came to pick up, lots of extra work was added and the cost was now £484. At no time was I warned that the extra work was going to increase cost.
19 February 2025
Great service with friendly and knowledgible staff
19 February 2025
Excellent service with great communication. Lewis who dealt with me was extremely professional yet warm & friendly on every occasion I met him. He's definitely an asset to the company as his demeanor put me at ease & he had great attention to detail.
19 February 2025
My car was fixed promptly and was gleaming inside and out on pick up
19 February 2025
Would have been 5 if not for the above
19 February 2025
Special praise to the personnel on the desk who were all extremely helpful and courteous, particularly Helen and Louis.
19 February 2025
Was inforned by Helen that the MOT & Service would take a couple of hours,it took 4hrs and I was kept waiting throughout. I was not kept informed and did not see Helen again. Twice I had to chase up with other advisers when my car would be ready.
18 February 2025
The work I needed was completed in a reasonable time but the work they did was never explained to me, it would have been nice to know.
18 February 2025
Like the "while you wait" service. Work required fully explained. Online report is very helpful. Staff always friendly and efficient.
18 February 2025
As above. Terrianne was excellent.
17 February 2025
As above
17 February 2025
Same information as above
17 February 2025
Great service from the team especially the girl at the service desk. Had courtesy car ready and my car washed and hoovered. Started service plan-explained how I want a service every 12 months not 2 years (given age of my car) & they accommodated me
17 February 2025
Lack of communication was very concerning
15 February 2025
First class service
14 February 2025
There seemed to be some confusion. I was told it would take a couple of days. Then it would be ready the next day and finally, it would probably take a couple of weeks. I got it in about 12 days and I was on holiday for most of the time.
13 February 2025
Professional service
12 February 2025
Staff very friendly and helpfull in your service department and also the ladies on reception.
12 February 2025
Took my BMW Z4 in for vans adjuster repair recall. Work carried out and completed in 2 days, arrived to pick up my car and was then told my car had developed a fault on their watch. Refused to repair my car unless I paid for it myself. Shameful.
11 February 2025
Very
11 February 2025
Luis Da Costa my service advisor for the day, was extremely efficient, very courteous and extremely polite, nothing was to much trouble for Luis in coordinating the sensor fault resolution on my car. I was very pleased with his excellent service.
11 February 2025
Staff very helpful
11 February 2025
Wonderful friendly staff who care about their customers no matter what you are there for
11 February 2025
The work on my car was completed promptly. The car's service was done before the delivery and the vehicle health check report helped me in keeping my car in good condition.
11 February 2025
Was made welcome and everything I needed was taken care off
10 February 2025
Everything explained, no hidden extras.
10 February 2025
Wrong parts ordered, added on 2 more days onto the works.
10 February 2025
Despite my overall disappointment the staff I dealt with were very polite and wanted to help
10 February 2025
Easy, friendly.
10 February 2025
See above
10 February 2025
Same as above, good communication
10 February 2025
Extremely satisfied
09 February 2025
Done on time
09 February 2025
Helpful staff, and extremely pleased with the quality and price of work carried, especially from a premier main dealer
09 February 2025
They have tried very hard to diagnose the problem.
08 February 2025
Helpful staff and job done well
08 February 2025
Because the bmw employees at service reception and stores gave first class service.
07 February 2025
They loaned me a car with no problems as i cant be without a car. Extremely helpful and mia has been amazing
07 February 2025
Very informative and service requirements discussed prior to carrying out any work.
06 February 2025
Friendly and helpful, dealt with my issue under warranty with no issues.
05 February 2025
Great facility. Great staff (Mia).
05 February 2025
Efficient friendly service.
05 February 2025
The five stars are reason enough.
05 February 2025
Happy with service I received
05 February 2025
It's seamless, flawless, quick
05 February 2025
Very good.
05 February 2025
Did what I expected of bmw.
04 February 2025
Requested car to be cleaned inside and out and was given confirmation it was. But it wasn't upon arrival.
04 February 2025
I've always found the staff extremely helpful and this time didn't dissapoint. One of the best dealerships I've ever been in
04 February 2025
Dealt with perfectly
03 February 2025
enjoyed the coffee and cake and attention by Geraldine .
03 February 2025
Did not feel obliged but informed at my level of technology
03 February 2025
Felt everything was in order and no issues with the service. However like Audi when request are sent to get work done to the car then it would be helpful if they could do a short video to show the fault so we can see what needs replacing or repairing
03 February 2025
The Service staff have always been very helpful and courteous,
03 February 2025
Very efficient service, kept updated of progress
03 February 2025
Time was 2 hours longer than anticipated
03 February 2025
Staff were really attentive to my needs and constantly asking if I needed anything
02 February 2025
Recall completed quickly
02 February 2025
Very pleasant and helpful Lady who I spoke to
02 February 2025
I was disappointed that Williams did not provide a courtesy car for a recall.
01 February 2025
Very friendly and helpful customer service and very appealing showroom. Car service was completed on time and correctly and within agreed cost.
01 February 2025
My advisor Luis was excellent
01 February 2025
Progress reports could have been more regular but the staff was friendly
30 January 2025
All staff were helpful and friendly
28 January 2025
The MIT was carried out on time. I was kept informed and the member of staff was very friendly and helpful.
28 January 2025
Appointment took longer than expected, despite pre booking. Coffee bar is fine, but I have work to do, just like you.
28 January 2025
It was easy you convertible
28 January 2025
Pleasant and friendly service.
28 January 2025
See above
28 January 2025
As above.
28 January 2025
A car wash and valet was promised but the car was handed back dirty
28 January 2025
Absolutely nothing to complain about
28 January 2025
The outstanding service i received from the young lady with red hair at the service desk(sorry i cant remember her name), with booking in, arranging a replacement car due to my mobility issues and collection i exactly what you expect from BMW
27 January 2025
The service was described and priced when I booked it, the results of the MOT work required was clearly identified, documented and priced in the email that I received - the agent that I dealt with was very helpful and kept me informed.
27 January 2025
Luis was outstanding from start to finish
27 January 2025
The staff are both approachable and knowledgeable about the product.
27 January 2025
Work carried out on time and no problems at all during service experience
27 January 2025
He'd to query bill as discount had not been applied as previously explained, this was quickly rectified but why did I need to query it?
27 January 2025
Paul as always was great. Explained everything well and communication good.
26 January 2025
I'm not sure it needed to be there that long.
26 January 2025
The information given to me regarding the service of my vehicle was excommunicated in a manner that was easily understood , and the work was completed within the promised time scale.
26 January 2025
No nonsense in and out , spot on
26 January 2025
Nice place to be with the amenities, coffee machine and treats. Felt very high end. only downside was the price of the car going up £200 the day after we arranged a test drive at the lower price. I had to prove with a screen shot what the price was
26 January 2025
staff efficient
25 January 2025
Good service
25 January 2025
From service reception through to return of my car after my fixed appointment I was given wonderful service and the car looked amazing when I got it back
25 January 2025
The only thing that stopped a 5 star is that the car was not cleaned properly.
25 January 2025
No problem at all
24 January 2025
No issues anything that cropped up as a problem got sorted
23 January 2025
The delay in servicing my car was unacceptable. Also, I've not had a video from you with a health check although tyre wear was pointed out to me.
22 January 2025
Well organised
22 January 2025
Polite staff
21 January 2025
I am dissatisfied with the quality of customer service. I guess you can't please all the people all the time.
21 January 2025
No problems
21 January 2025
From booking to collecting my car once service was completed - completely satisfied. Marissa was professional, polite, friendly and helpful.
21 January 2025
Customer service was great but problem was not fixed
20 January 2025
Car was returned unwashed and cleaned. Dash had two warning messages which were not there prior, washer top up and tyre pressure.
20 January 2025
Mia was very friendly attentive and professional, was very helpful with all my queries!
20 January 2025
Good service
20 January 2025
Everything was good
20 January 2025
All the staff were brilliant. Very friendly and welcoming. Informative of the condition of my vehicle without being too pushy .
20 January 2025
Yes
20 January 2025
The service from Helen kept me informed throughout and i was able to sit and have a coffee and biscuit while waiting. The adjustment was done quickly and efficiently
19 January 2025
Car sorted in same day
19 January 2025
I was booked in and my car was ready well within the time stated
19 January 2025
No complaints but had to wait over a week for an available date. No appointments on Saturday.
19 January 2025
Very easy to deal with but car wasn't valeted as promised on booking service - unusual
19 January 2025
On collection, faults reported remain suggesting car wasn't fully checked resulting in a yet another booked service to correct original issues adding another month. Car went in with three faults, was released with four faults
18 January 2025
Fixed the problem with my car
18 January 2025
I have dealt with this dealership for over 15 years and have had almost no negative experience. Service is always very good and staff are great.
17 January 2025
The work was done as promised, on time, and satisfactorily.
15 January 2025
Louis was attentive to detail and relating all movements through the service centre.
15 January 2025
Good service and friendly staff
15 January 2025
I was there briefly
14 January 2025
Reassurance of the cars progress and any costs that have arisen.
14 January 2025
Friendly staff and great service
14 January 2025
they can't solve the problem in the first place. It took a year to fix the sunroof leaking problem.
14 January 2025
Good servicr
14 January 2025
Very satisfied with the recall work done.
14 January 2025
I dropped the keys in person and advised that the oil indicator light had come on in the last 2cdays. I was told it would be £120 for diagnostics. When I picked up the car I was told it would be £240 and that no oil in the car was another item to di
13 January 2025
excellent
13 January 2025
Easy to book a. Appointment no drama
13 January 2025
Job done quickly and I haven't had to go back yet.
13 January 2025
Satisfied from the services
13 January 2025
Problem solved
13 January 2025
Unhappy that the service light has not been re-set
13 January 2025
The service levels though front of house salvaged the exoerience
13 January 2025
Lewis in servicing handled everything for me it was a superb experience
12 January 2025
Great sales
10 January 2025
Excellent service given by the service Helen Johnson very professional and helpful
10 January 2025
It's always gud
09 January 2025
Amazing
09 January 2025
Same as above
08 January 2025
A clear disconnect between service assistant, mechanic & reports/systems you provide
08 January 2025
Always happy to deal with Willams at Bolton.
07 January 2025
Very poor service and didn't identify the problem.
07 January 2025
Usually 5 stars, but on the most recent visit there was no record of me contacting Williams beforehand. I think possibly the initial call handler put my details through to another dealership. The gentleman I saw in Service was excellent
07 January 2025
I had owned my brand new car for 3 days but it broke down and was taken the Williams Bolton. I constantly had to call and chase progress on the repair as I didn't receive updates and call backs as promised.It took 4 weeks to repair this brand new car
06 January 2025
went above and beyond during my appointment
30 December 2024
This visit was excellent but visits previously prevent a 5. I feel the place lost its way for a while but is definately improving.
30 December 2024
Couldn't fault the service
30 December 2024
I always get a nice feeling when leaving the Bolton facility knowing that vehicle is in best shape it can be.
30 December 2024
prompt efficient and personal service
29 December 2024
Customer service at this location are very helpful
28 December 2024
Received my car back from its MOT and everything was explained to me by the lady at Williams Bolton and invoices were clear and helpful. I left completely understanding what was carried out and any advisories that needed to be addressed later.
28 December 2024
The young lady who looked after me was wonderful, very helpful and knowledgeable
27 December 2024
Good service
27 December 2024
The lovely lady on service reception really looked after us and showed that she cared, unfortunately I didn't ask her name.
26 December 2024
Satisfied
26 December 2024
Didn't have a service
26 December 2024
Excellent
25 December 2024
Customer service Paul was good but the experience was bad
24 December 2024
Excellent service
23 December 2024
Easy to arrange service appointment. Only waited the given time for the work to be completed.
23 December 2024
Close by, nice people. Easy to book with
23 December 2024
Contained within email to Andrea O'Brien 20/12/2024
22 December 2024
During the recall I was sent a health check. After having an independent inspection it would appear that the work you have deemed as 'urgent' is, in fact, not very urgent at all and at least one job (front wipers smearing £80.24) is a downright lie!
22 December 2024
Marisa was very friendly and kept me informed at all times
22 December 2024
Nothing at all wrong with the service received
22 December 2024
I returned to the dealership after 7.5 hours and the car hadn't moved
22 December 2024
Very friendly
15 March 2025
Responsive team, great to deal with and no pressure sales all combined to provide an excellent experience